So—you’ve got a shiny new logo for your business (congratulations!). But now you’ve been sent a bunch of files with different extensions... What do they all mean?
Each file format is designed for specific uses—whether it's for web, print, or signage—and using the right one ensures your logo always looks sharp and professional.
Understanding these formats helps keep your branding consistent across all platforms.
Your website is often the first impression of your business—it’s your online shopfront and a powerful marketing tool. Luckily, building your own website is more accessible than ever. Here’s a simple breakdown of the basic steps:
Define the purpose of your site
Choose and register a domain name
Select a hosting provider
Plan and add your content
Publish your site
Keep it up to date!
When I began learning graphic design in 1990, there was no digital design—just pencils, rulers, and drawing boards. We created everything by hand, from menus to book covers and typography layouts.
Fast forward to today, and design has transformed dramatically. But no matter how much technology changes, the core goal remains the same: clear, creative communication that connects with your audience.
