Logo Formats Explained
Logo Formats Explained
Embedded Files
What They Are & How to Use Them
So, you’ve got a brand-new logo—amazing! But now you're looking at a zip file full of different file types... and wondering what they all mean. Don’t worry—this quick guide will help you understand what each format is for and when to use it.
Chances are, your logo folder contains a mix of file types for both print and digital use. Here's what they mean:
.SVG – Scalable Vector Graphic
.SVG – Scalable Vector Graphic
Best for: Print, digital, and web use
Supports: Infinite resizing without quality loss
Editable: Yes
This is your main, editable vector file. It can be opened in most professional design programs like Adobe Illustrator, Inkscape, and CorelDraw. Unlike the Adobe-only .AI format, .SVG is widely supported and ideal for everything from business cards to websites. You can resize it as much as you like without losing quality.
.EPS – Encapsulated PostScript
.EPS – Encapsulated PostScript
Best for: Print and video
Supports: High-quality vector and raster
Editable: Yes (but not a pure vector format)
EPS files are commonly used in professional printing and video editing. While they can be edited in software like Illustrator or Photoshop, they’re not as flexible or modern as .SVG. When in doubt, use .SVG for editing and keep .EPS for sending to printers or video editors.
.PDF – Portable Document Format
.PDF – Portable Document Format
Best for: Print and sharing proofs
Supports: Vector editing and easy viewing
Editable: Yes
PDFs are great for sharing your logo with clients, printers, or collaborators. They’re editable in most vector programs and easy to view on any device. They're also useful for creating brand guidelines or multi-page documents with your logo included.
.PNG – Portable Network Graphics
.PNG – Portable Network Graphics
Best for: Web, social media, presentations
Supports: Transparent backgrounds
Editable: No
PNG files are perfect for digital use. They support transparent backgrounds, so your logo can be placed cleanly over any image or colour without a white box around it. Ideal for websites, emails, and social media profiles. Just remember: this is a raster format, so avoid resizing it too much—it can become pixelated.
.JPG – Joint Photographic Experts Group
.JPG – Joint Photographic Experts Group
Best for: Digital use where small file size is key
No transparency
Not editable
JPGs are similar to PNGs but don’t support transparent backgrounds. The upside? They’re smaller in file size, which makes them good for email attachments and web pages where loading speed matters. Like PNGs, JPGs are raster-based and will lose quality if stretched too far.
Final Tip: Always use the right file for the right job.
Final Tip: Always use the right file for the right job.
Need to edit your logo? Use .SVG or .PDF.
Sending to a printer? Use .PDF or .EPS.
Uploading to your website? Use .PNG or .JPG.
Still unsure which file to use? Feel free to get in touch—I'm happy to guide you!
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