The Project 

I partnered with LiveLink Technology to design a range of personalised SVG templates for ASDA Photo, giving customers the tools to create unique, custom-made products using their own text and images.

The Challenge

The goal was to design templates that were not only visually appealing, but also easy for customers to personalise—all while ensuring seamless compatibility with ASDA Photo’s online platform. Each design needed to be flexible, user-friendly, and responsive across a variety of products. 

The Solution

Using Affinity Designer, I created a collection of original, high-quality templates focused on both design impact and ease of use. I then used Inkscape to convert the artwork into SVG files that could integrate smoothly with ASDA Photo’s system.

I carefully tested each template to ensure customers could effortlessly customise them with their own messages and photos—no design experience needed.

The Result

The new personalised templates were a success, leading to increased customer engagement and a smoother design experience on the platform. Customers loved the ability to create something truly personal, and ASDA Photo was able to offer a more versatile and appealing product range as a result of our collaboration. 

The Designs